What is Subscription Analytics?
Definition
The practice of tracking and analyzing metrics related to subscription businesses, including revenue, churn, and customer behavior.
Understanding Subscription Analytics
Subscription analytics encompasses the metrics and tools used to understand subscription business performance. Key dashboards track MRR, churn, LTV, cohort retention, and expansion revenue. Tools like Baremetrics, ChartMogul, and ProfitWell specialize in subscription analytics.
For personal subscription management, analytics help you understand spending patterns, identify unused services, and forecast future costs. TrackMySubscriptions provides personal subscription analytics including spending by category, payment calendars, and trend analysis to help optimize your subscription portfolio.
Related Terms
MRR
Monthly Recurring Revenue — the predictable total revenue a subscription business expects to earn each month from all active subscriptions.
Churn Rate
The percentage of subscribers who cancel their subscription during a given time period, typically measured monthly or annually.
Lifetime Value
The total revenue a business expects to earn from a single customer account over the entire duration of their subscription relationship.
Subscription Tracker
A tool or application that helps users monitor, manage, and optimize all their active subscriptions in one centralized dashboard.